Silknsoak founders Kimberly and Mélanie in a warm wellness setting representing the brand’s story and ritual-inspired atmosphere.

Multiple atmospheres. One philosophy.

Creating immersive experiences where scent, ritual, technology and wellbeing meet.

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LONG BEFORE SILKNSOAK, WE WERE LEARNING HOW PEOPLE CONNECT.

Curiosity became experimentation. Experimentation became lessons. And those lessons became the foundation of how we build today.

We're not here to follow what wellness looks like today. We're here to help shape what it becomes tomorrow.

Since 1996

THE FIRST LESSON

"Natural instinct often arrives before experience does."

Long before we understood entrepreneurship, we were already learning its lessons. We didn't have a strategy or a roadmap. Only ideas and the instinct to bring them to life.

  • First customers
  • First ideas turned into action
  • First entrepreneurial instincts

2008-2013

LEARNING HUMAN BEHAVIOR

"Attention is earned long before a customer buys."

Before algorithms and creator culture became everyday language, we were experimenting with video, brand identity and creating experiences people wanted to talk about.

  • Early storytelling
  • Brand building
  • Learning momentum

2016–2019

LEARNING VISIBILITY

"Great ideas don't automatically get seen."

From reaching out to major brands to creating content designed to start conversations, we discovered that talent may open the door, but consistency is what keeps you in the room.

  • Creativity
  • Exposure
  • Relentless execution

2021-2023

LEARNING PURPOSE

"Motherhood didn't reduce the ambition. It expanded the reason behind it."

Becoming mothers didn't slow the vision down. It changed the way we worked. With less time, we became more intentional. Between artisan markets and experimentation, we discovered that purpose gives ambition direction.

  • Research & development
  • Listening to feedback
  • Building with purpose

Since 2024

Silknsoak founders Kimberly and Mélanie in a warm ritual-inspired wellness setting on the mobile homepage.

THE RESILIENCE CHAPTER

"Growth doesn't ask if you're ready. It asks if you're willing."

Momentum arrived faster than we imagined, bringing bigger questions and unexpected opportunities. We discovered that growth is about adapting quickly, embracing uncertainty and continuing to move forward.

  • Scaling
  • Resilience
  • Possibility

Trusted by leaders, loved by communities.

We partner with forward-thinking brands and retailers who share our values and believe in the power of rituals, experience and atmosphere.

L'oeil du Dragon

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AWS

AWS Top 3 Canada

Rachelle • Béry

100+ retail locations

founder-focused festival

bien-être et vie quotidienne

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